The Impact Of Advertising On The Buying Behavior Of Youth

PROJECT REPORT On ‘STUDY ON THE IMPACT OF ADVERTISING ON THE BUYING BEHAVIOR OF YOUTH’ Submitted in partial fulfillment of the requirement for the Bachelors Degree in Business Administration (General) course of Amity University Submitted by MANISH CHOUDHRY A3906412168 Under the Guidance and Support of MS. URVASHI VERMA Faculty Amity School of Business AMITY SCHOOL OF BUSINESS AMITY UNIVERISTY UTTAR PRADESH NOIDA TABLE OF CONTENTS (Minor Variations are possible) S.No Particulars Page No 1 Introduction 3 2 Objectives of the study 4 3 Review of Literature 5 4 Research Methodology 6 5 Buying Behavior 7 6 Consumer Behavior 8 7 Questionnaire- Analysis Interpretation 9 8 Conclusion 19 INTRODUCTION Communication is the name that we give to the numerous ways that human being has for keeping in touchof others. Communication is the process of exchange of idea, information, knowledge, attitude or feelings among two or more persons through certain signs and symbols. 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Bag of Bones CHAPTER TWENTY-THREE Free Essays

The murk came back and transformed that Sunday night’s dusk into a thing of decadent beauty. The sun turned red as it slid down toward the hills and the haze picked up the glow, turning the western sky into a nosebleed. I sat out on the deck and watched it, trying to do a crossword puzzle and not getting very far. We will write a custom essay sample on Bag of Bones CHAPTER TWENTY-THREE or any similar topic only for you Order Now When the phone rang, I dropped Tough Stuff on top of my manuscript as I went to answer it. I was tired of looking at the title of my book every time I passed. ‘Hello?’ ‘What’s going on up there?’ John Storrow demanded. He didn’t even bother to say hi. He didn’t sound angry, though; he sounded totally pumped. ‘I’m missing the whole goddam soap opera!’ ‘I invited myself to lunch on Tuesday,’ I said. ‘Hope you don’t mind.’ ‘No, that’s good, the more the merrier.’ He sounded as if he absolutely meant it. ‘What a summer, huh? What a summer! Anything happen just lately? Earthquakes? Volcanoes? Mass suicides?’ ‘No mass suicides, but the old guy died,’ I said. ‘Shit, the whole world knows Max Devore kicked it,’ he said. ‘Surprise me, Mike! Stun me! Make me holler boy-howdy!’ ‘No, the other old guy. Royce Merrill.’ ‘I don’t know who you oh, wait. The one with the gold cane who looked like an exhibit from Jurassic Park?’ ‘That’s him.’ ‘Bummer. Otherwise . . . ?’ ‘Otherwise everything’s under control,’ I said, then thought of the popped-out eyes of the cat-clock and almost laughed. What stopped me was a kind of surety that Mr. Good Humor Man was just an act John had really called to ask what, if anything, was going on between me and Mattie. And what was I going to say? Nothing yet? One kiss, one instant blue-steel hard-on, the fundamental things apply as time goes by? But John had other things on his mind. ‘Listen, Michael, I called because I’ve got something to tell you. I think you’ll be both amused and amazed.’ ‘A state we all crave,’ I said. ‘Lay it on me.’ ‘Rogette Whitmore called, and . . . you didn’t happen to give her my parents’ number, did you? I’m back in New York now, but she called me in Philly.’ ‘I didn’t have your parents’ number. You didn’t leave it on either of your machines.’ ‘Oh, right.’ No apology; he seemed too excited to think of such mundanities. I began to feel excited myself, and I didn’t even know what the hell was going on. ‘I gave it to Mattie. Do you think the Whitmore woman called Mattie to get it? Would Mattie give it to her?’ ‘I’m not sure that if Mattie came upon Rogette flaming in a thoroughfare, she’d piss on her to put her out.’ ‘Vulgar, Michael, trs vulgarino.’ But he was laughing. ‘Maybe Whitmore got it the same way Devore got yours.’ ‘Probably so,’ I said. ‘I don’t know what’ll happen in the months ahead, but right now I’m sure she’s still got access to Max Devore’s personal control panel. And if anyone knows how to push the buttons on it, it’s probably her. Did she call from Palm Springs?’ ‘Uh-huh. She said she’d just finished a preliminary meeting with Devore’s attorneys concerning the old man’s will. According to her, Grampa left Mattie Devore eighty million dollars.’ I was struck silent. I wasn’t amused yet, but I was certainly amazed. ‘Gets ya, don’t it?’ John said gleefully. ‘You mean he left it to Kyra,’ I said at last. ‘Left it in trust to Kyra.’ ‘No, that’s just what he did not do. I asked Whitmore three times, but by the third I was starting to understand. There was method in his madness. Not much, but a little. You see, there’s a condition. If he left the money to the minor child instead of to the mother, the condition would have no weight. It’s funny when you consider that Mattie isn’t long past minor status herself.’ ‘Funny,’ I agreed, and thought of her dress sliding between my hands and her smooth bare waist. I also thought of Bill Dean saying that men who went with girls that age always looked the same, had their tongues run out even if their mouths were shut. ‘What string did he put on the money?’ ‘That Mattie remain on the TR for one year following Devore’s death until July 17, 1999. She can leave on day-trips, but she has to be tucked up in her TR-90 bed every night by nine o’clock, or else the legacy is forfeit. Did you ever hear such a bullshit thing in your life? Outside of some old George Sanders movie, that is?’ ‘No,’ I said, and recalled my visit to the Fryeburg Fair with Kyra. Even in death he’s seeking custody, I had thought, and of course this was the same thing. He wanted them here. Even in death he wanted them on the TR. ‘It won’t fly?’ I asked. ‘Of course it won’t fly. Fucking crackpot might as well have written he’d give her eighty million dollars if she used blue tampons for a year. But she’ll get the eighty mil, all right. My heart is set on it. I’ve already talked to three of our estate guys, and . . . you don’t think I should bring one of them up with me on Tuesday, do you? Will Stevenson’ll be the point man in the estate phase, if Mattie agrees.’ He was all but babbling. He hadn’t had a thing to drink, I’d’ve bet the farm on it, but he was sky-high on all the possibilities. We’d gotten to the happily-ever-after part of the fairy tale, as far as he was concerned; Cinderella comes home from the ball through a cash cloudburst. ‘ . . . course Will’s a little bit old,’ John was saying, ‘about three hundred or so, which means he’s not exactly a fun guy at a party, but . . . ‘ ‘Leave him home, why don’t you?’ I said. ‘There’ll be plenty of time to carve up Devore’s will later on. And in the immediate future, I don’t think Mattie’s going to have any problem observing the bullshit condition. She just got her job back, remember?’ ‘Yeah, the white buffalo drops dead and the whole herd scatters!’ John exulted. ‘Look at em go! And the new multimillionaire goes back to filing books and mailing out overdue notices! Okay, Tuesday we’ll just party.’ ‘Good.’ ‘Party ’til we puke.’ ‘Well . . . maybe us older folks will just party until we’re mildly nauseated, would that be all right?’ ‘Sure. I’ve already called Romeo Bissonette, and he’s going to bring George Kennedy, the private detective who got all that hilarious shit on Durgin. Bissonette says Kennedy’s a scream when he gets a drink or two in him. I thought I’d bring some steaks from Peter Luger’s, did I tell you that?’ ‘I don’t believe you did.’ ‘Best steaks in the world. Michael, do you realize what’s happened to that young woman? Eighty million dollars!’ ‘She’ll be able to replace Scoutie.’ ‘Huh?’ ‘Nothing. Will you come in tomorrow night or on Tuesday?’ ‘Tuesday morning around ten, into Castle County Airport. New England Air. Mike, are you all right? You sound odd.’ ‘I’m all right. I’m where I’m supposed to be. I think.’ ‘What’s that supposed to mean?’ I had wandered out onto the deck. In the distance thunder rumbled. It was hotter than hell, not a breath of breeze stirring. The sunset was fading to a baleful afterglow. The sky in the west looked like the white of a bloodshot eye. ‘I don’t know,’ I said, ‘but I have an idea the situation will clarify itself. I’ll meet you at the airport.’ ‘Okay,’ he said, and then, in a hushed, almost reverential voice: ‘Eighty million motherfucking American dollars.’ ‘It’s a whole lotta lettuce,’ I agreed, and wished him a good night. I drank black coffee and ate toast in the kitchen the next morning, watching the TV weatherman. Like so many of them these days, he had a slightly mad look, as if all those Doppler radar images had driven him to the brink of something. I think of it as the Millennial Video Game look. ‘We’ve got another thirty-six hours of this soup to work through and then there’s going to be a big change,’ he was saying, and pointed to some dark gray scum lurking in the Midwest. Tiny animated lightning-bolts danced in it like defective sparkplugs. Beyond the scum and the lightning-bolts, America looked clear all the way out to the desert country, and the posted temperatures were fifteen degrees cooler. ‘We’ll see temps in the mid-nineties today and can’t look for much relief tonight or tomorrow morning. But tomorrow afternoon these frontal storms will reach western Maine, and I think most of you are going to want to keep updated on weather conditions. Before we get back to cooler air and bright clear skies on Wednesday, we’re probably going to see violent thunderstorms, heavy rain, hail in some locations. Tornados are rare in Maine, but some towns in western and central Maine could see them tomorrow. Back to you, Earl.â€℠¢ Earl, the morning news guy, had the innocent beefy look of a recent retiree from the Chippendales and read off the Teleprompter like one. ‘Wow,’ he said. ‘That’s quite a forecast, Vince. Tornados a possibility.’ ‘Wow,’ I said. ‘Say wow again, Earl. Do it ’til I’m satisfied.’ ‘Holy cow,’ Earl said just to spite me, and the telephone rang. I went to answer it, giving the waggy clock a look as I went by. The night had been quiet no sobbing, no screaming, no nocturnal adventures but the clock was disquieting, just the same. It hung there On the wall eyeless and dead, like a message full of bad news. ‘Hello?’ ‘Mr. Noonan?’ I knew the voice, but for a moment couldn’t place it. It was because she had called me Mr. Noonan. To Brenda Meserve I’d been Mike for almost fifteen years. ‘Mrs M.? Brenda? What ‘ ‘I can’t work for you anymore,’ she said, all in a rush. ‘I’m sorry I can’t give you proper notice I never stopped work for anyone without giving notice, not even that old drunk Mr Croyden but I have to. Please understand.’ ‘Did Bill find out I called you? I swear to God, Brenda, I never said a word ‘ ‘No. I haven’t spoken to him, nor he to me. I just can’t come back to Sara Laughs. I had a bad dream last night. A terrible dream. I dreamed that . . . something’s mad at me. If I come back, I could have an accident. It would look like an accident, at least, but . . . it wouldn’t be.’ That’s silly, Mrs M., I wanted to say. You’re surely past the age where you believe in campfire stories about ghoulies and ghosties and long-leggedy beasties. But of course I could say no such thing. What was going on in my house was no campfire story. I knew it, and she knew I did. ‘Brenda, if I’ve caused you any trouble, I’m truly sorry.’ ‘Go away, Mr. Noonan . . . Mike. Go back to Derry and stay for awhile. It’s the best thing you could do.’ I heard the letters sliding on the fridge and turned. This time I actually saw the circle of fruits and vegetables form. It stayed open at the top long enough for four letters to slide inside. Then a little plastic lemon plugged the hole and completed the circle. yats, the letters said, then swapped themselves around, making stay Then both the circle and the letters broke up. ‘Mike, please.’ Mrs. M. was crying. ‘Royce’s funeral is tomorrow. Everyone in the TR who matters the old-timers will be there.’ Yes, of course they would. The old ones, the bags of bones who knew what they knew and kept it to themselves. Except some of them had talked to my wife. Royce himself had talked to her. Now he was dead. So was she. ‘It would be best if you were gone. You could take that young woman with you, maybe. Her and her little girl.’ But could I? I somehow didn’t think so. I thought the three of us were on the TR until this was over . . . and I was starting to have an idea of when that would be. A storm was coming. A summer storm. Maybe even a tornado. ‘Brenda, thanks for calling me. And I’m not letting you go. Let’s just call it a leave of absence, shall we?’ ‘Fine . . . whatever you want. Will you at least think about what I said?’ ‘Yes. In the meantime, I don’t think I’d tell anyone you called me, all right?’ ‘No!’ she said, sounding shocked. Then: ‘But they’ll know. Bill and Yvette . . . Dickie Brooks at the garage . . . old Anthony Weyland and Buddy Jellison and all the others . . . they’ll know. Goodbye, Mr. Noonan. I’m so sorry. For you and your wife. Your poor wife. I’m so sorry.’ Then she was gone. I held the phone in my hand for a long time. Then, like a man in a dream, I put it down, crossed the room, and took the eyeless clock off the wall. I threw it in the trash and went down to the lake for a swim, remembering that W. E Harvey story ‘August Heat,’ the one that ends with the line ‘The heat is enough to drive a man mad.’ I’m not a bad swimmer when people aren’t pelting me with rocks, but my first shore-to-float-to-shore lap was tentative and unrhythmic ugly because I kept expecting something to reach up from the bottom and grab me. The drowned boy, maybe. The second lap was better, and by the third I was relishing the increased kick of my heart and the silky coolness of the water rushing past me. Halfway through the fourth lap I pulled myself up the float’s ladder and collapsed on the boards, feeling better than I had since my encounter with Devore and Rogette Whitmore on Friday night. I was still in the zone, and on top of that I was experiencing a glorious endorphin rush. In that state, even the dismay I’d felt when Mrs M. told me she was resigning her position ebbed away. She would come back when this was over; of course she would. In the meantime, it was probably best she stay away. Something’s mad at me. I could have an accident. Yes indeed. She might cut herself. She might fall down a flight of cellar stairs. She might even have a stroke running across a hot parking lot. I sat up and looked at Sara on her hill, the deck jutting out over the drop, the railroad ties descending. I’d only been out of the water for a few minutes, but already the day’s sticky heat was folding over me, stealing my rush. The water was still as a mirror. I could see the house reflected in it, and in the reflection Sara’s windows became watchful eyes. I thought that the focus of all the phenomena the epicenter was very likely on The Street between the real Sara and its drowned image. This is where it happened, Devore had said. And the old-timers? Most of them probably knew what I knew: that Royce Merrill had been murdered. And wasn’t it possible wasn’t it likely that what had killed him might come among them as they sat in their pews or gathered afterward around his grave? That it might steal some of their force their guilt, their memories, their TR-ness to help it finish the job? I was very glad that John was going to be at the trailer tomorrow, and Romeo Bissonette, and George Kennedy, who was so amusing when he got a drink or two in him. Glad it was going to be more than just me with Mattie and Ki when the old folks got together to give Royce Merrill his sendoff. I no longer cared very much about what had happened to Sara and the Red-Tops, or even about what was haunting my house. What I wanted was to get through tomorrow, and for Mattie and Ki to get through tomorrow. We’d eat before the rain started and then let the predicted thunderstorms come. I thought that, if we could ride them out, our lives and futures might clarify with the weather. ‘Is that right?’ I asked. I expected no answer talking out loud was a habit I had picked up since returning here but somewhere in the woods east of the house, an owl hooted. Just once, as if to say it was right, get through tomorrow and things will clarify. The hoot almost brought something else to mind, some association that was ultimately too gauzy to grasp. I tried once or twice, but the only thing I could come up with was the title of a wonderful old novel I Heard the Owl Call My Name. I rolled forward off the float and into the water, grasping my knees against my chest like a kid doing a cannonball. I stayed under as long as I could, until the air in my lungs started to feel like some hot bottled liquid, and then I broke the surface. I trod water about thirty yards out until I had my breath back, then set my sights on the Green Lady and stroked for shore. I waded out, started up the railroad ties, then stopped and went back to The Street. I stood there for a moment, gathering my courage, then walked to where the birch curved her graceful belly out over the water. I grasped that white curve as I had on Friday evening and looked into the water. I was sure I’d see the child, his dead eyes looking up at me from his bloating brown face, and that my mouth and throat would once more fill with the taste of the lake: help I’m drown, lemme up, oh sweet Jesus lemme up. But there was nothing. No dead boy, no ribbon-wrapped Boston Post cane, no taste of the lake in my mouth. I turned and peered at the gray forehead of rock poking out of the mulch. I thought There, right there, but it was only a conscious and unspontaneous thought, the mind voicing a memory. The smell of decay and the certainty that something awful had happened right there was gone. When I got back up to the house and went for a soda, I discovered the front of the refrigerator was bare and clean. Every magnetic letter, every fruit and vegetable, was gone. I never found them. I might have, probably would have, if there had been more time, but on that Monday morning time was almost up. I dressed, then called Mattie. We talked about the upcoming party, about how excited Ki was, about how nervous Mattie was about going back to work on Friday she was afraid that the locals would be mean to her, but in an odd, womanly way she was even more afraid that they would be cold to her, snub her. We talked about the money, and I quickly ascertained that she didn’t believe in the reality of it. ‘Lance used to say his father was the kind of man who’d show a piece of meat to a starving dog and then eat it himself,’ she said. ‘But as long as I have my job back, I won’t starve and neither will Ki.’ ‘But if there really are big bucks . . . ?’ ‘Oh, gimme-gimme-gimme,’ she said, laughing. ‘What do you think I am, crazy?’ ‘Nah. By the way, what’s going on with Ki’s fridgeafator people? Are they writing any new stuff?’ ‘That is the weirdest thing,’ she said. ‘They’re gone.’ ‘The fridgeafator people?’ ‘I don’t know about them, but the magnetic letters you gave her sure are. When I asked Ki what she did with them, she started crying and said Allamagoosalum took them. She said he ate them in the middle of the night, while everyone was sleeping, for a snack.’ ‘Allama-who-salum?’ ‘Allamagoosalum,’ Mattie said, sounding wearily amused. ‘Another little legacy from her grandfather. It’s a corruption of the Micmac word for â€Å"boogeyman† or â€Å"demon† I looked it up at the library. Kyra had a good many nightmares about demons and wendigos and the allama-goosalum late last winter and this spring.’ ‘What a sweet old grandpa he was,’ I said sentimentally. ‘Right, a real pip. She was miserable over losing the letters; I barely got her calmed down before her ride to VBS came. Ki wants to know if you’ll come to Final Exercises on Friday afternoon, by the way. She and her friend Billy Turgeon are going to flannelboard the story of baby Moses.’ ‘I wouldn’t miss it,’ I said . . . but of course I did. We all did. ‘Any idea where her letters might have gone, Mike?’ ‘No.’ ‘Yours are still okay?’ ‘Mine are fine, but of course mine don’t spell anything,’ I said, looking at the empty door of my own fridgeafator. There was sweat on my forehead. I could feel it creeping down into my eyebrows like oil. ‘Did you . . . I don’t know . . . sense anything?’ ‘You mean did I maybe hear the evil alphabet-thief as he slid through the window?’ ‘You know what I mean.’ ‘I suppose so.’ A pause ‘I thought I heard something in the night, okay? About three this morning, actually. I got up and went into the hall. Nothing was there. But . . . you know how hot it’s been lately?’ ‘Yes.’ ‘Well, not in my trailer, not last night. It was cold as ice. I swear I could almost see my breath.’ I believed her. After all, I had seen mine. ‘Were the letters on the front of the fridge then?’ ‘I don’t know. I didn’t go up the hall far enough to see into the kitchen. I took one look around and then went back to bed. I almost ran back to bed. Sometimes bed feels safer, you know?’ She laughed nervously. ‘It’s a kid thing. Covers are boogeyman kryptonite. Only at first, when I got in . . . I don’t know . . . I thought someone was in there already. Like someone had been hiding on the floor underneath and then . . . when I went to check the hall . . . they got in. Not a nice someone, either.’ Give me my dust-catcher, I thought, and shuddered. ‘What?’ Mattie asked sharply. ‘What did you say?’ ‘I asked who did you think it was? What was the first name that came into your mind?’ ‘Devore,’ she said. ‘Him. But there was no one there.’ A pause. ‘I wish you’d been there.’ ‘I do, too.’ ‘I’m glad. Mike, do you have any ideas at all about this? Because it’s very freaky.’ ‘I think maybe . . . ‘ For a moment I was on the verge of telling her what had happened to my own letters. But if I started talking, where would it stop? And how much could she be expected to believe? ‘ . . . maybe Ki took the letters herself. Went walking in her sleep and chucked them under the trailer or something. Do you think that could be?’ ‘I think I like the idea of Kyra strolling around in her sleep even less than the idea of ghosts with cold breath taking the letters off the fridge,’ Mattie said. ‘Take her to bed with you tonight,’ I said, and felt her thought come back like an arrow: I’d rather take you. What she said, after a brief pause, was: ‘Will you come by today?’ ‘I don’t think so,’ I said. She was noshing on flavored yogurt as we talked, eating it in little nipping bites. ‘You’ll see me tomorrow, though. At the party.’ ‘I hope we get to eat before the thunderstorms. They’re supposed to be bad.’ ‘I’m sure we will.’ ‘And are you still thinking? I only ask because I dreamed of you when I finally fell asleep again. I dreamed of you kissing me.’ ‘I’m still thinking,’ I said. ‘Thinking hard.’ But in fact I don’t remember thinking about anything very hard that day. What I remember is drifting further and further into that zone I’ve explained so badly. Near dusk I went for a long walk in spite of the heat all the way out to where Lane Forty-two joins the highway. Coming back I stopped on the edge of Tidwell’s Meadow, watching the light fade out of the sky and listening to thunder rumble somewhere over New Hampshire. Once more there was that sense of how thin reality was, not just here but everywhere; how it was stretched like skin over the blood and tissue of a body we can never know clearly in this life. I looked at trees and saw arms; I looked at bushes and saw faces. Ghosts, Mattie had said. Ghosts with cold breath. Time was also thin, it seemed to me. Kyra and I had really been at the Fryeburg Fair some version of it, anyway; we had really visited the year 1900. And at the foot of the meadow the Red-Tops were almost there now, as they once had been, in their neat little cabins. I could almost hear the sound of their guitars, the murmur of their voices and laughter; I could almost see the gleam of their lanterns and smell their beef and pork frying. ‘Say baby, do you remember me?’ one of her songs went, ‘Well I ain’t your honey like I used to be.’ Something rattled in the underbrush to my left. I turned that way, expecting to see Sara step out of the woods wearing Mattie’s dress and Mattie’s white sneakers. In this gloom, they would seem almost to float by themselves, until she got close to me . . . There was no one there, of course, it had undoubtedly been nothing but Chuck the Woodchuck headed home after a hard day at the office, but I no longer wanted to be out here, watching as the light drained out of the day and the mist came up from the ground. I turned for home. Instead of going into the house when I got back, I made my way along the path to Jo’s studio, where I hadn’t been since the night I had taken my IBM back in a dream. My way was lit by intermittent flashes of heat lightning. The studio was hot but not stale. I could smell a peppery aroma that was actually pleasant, and wondered if it might be some of Jo’s herbs. There was an air conditioner out here, and it worked I turned it on and then just stood in front of it a little while. So much cold air on my overheated body was probably unhealthy, but it felt wonderful. I didn’t feel very wonderful otherwise, however. I looked around with a growing sense of something too heavy to be mere sadness; it felt like despair. I think it was caused by the contrast between how little of Jo was left in Sara Laughs and how much of her was still out here. I imagined our marriage as a kind of playhouse and isn’t that what marriage is, in large part? playing house? where only half the stuff was held down. Held down by little magnets or hidden cables. Something had come along and picked up our playhouse by one corner easiest thing in the world, and I supposed I should be grateful that the something hadn’t decided to draw back its foot and kick the poor thing all the way over. It just picked up that one corner, you see. My stuff stayed put, but all of Jo’s had slid . . . Out of the house and down here. ‘Jo?’ I asked, and sat down in her chair. There was no answer. No thumps on the wall. No crows or owls calling from the woods. I put my hand on her desk, where the typewriter had been, and slipped my hand across it, picking up a film of dust. ‘I miss you, honey,’ I said, and began to cry. When the tears were over again I wiped my face with the tail of my tee-shirt like a little kid, then just looked around. There was the picture of Sara Tidwell on her desk and a photo I didn’t remember on the wall this latter was old, sepia-tinted, and woodsy. Its focal point was a man-high birchwood cross in a little clearing on a slope above the lake. That clearing was gone from the geography now, most likely, long since filled in by trees. I looked at her jars of herbs and mushroom sections, her filing cabinets, her sections of afghan. The green rag rug on the floor. The pot of pencils on the desk, pencils she had touched and used. I held one of them poised over a blank sheet of paper for a moment or two, but nothing happened. I had a sense of life in this room, and a sense of being watched . . . but not a sense of being helped. ‘I know some of it but not enough,’ I said. ‘Of all the things I don’t know, maybe the one that matters most is who wrote â€Å"help her† on the fridge. Was it you, Jo?’ No answer. I sat awhile longer hoping against hope, I suppose then got up, turned off the air conditioning, turned off the lights, and went back to the house, walking in soft bright stutters of unfocused lightning. I sat on the deck for a little while, watching the night. At some point I realized I’d taken the length of blue silk ribbon out of my pocket and was winding it nervously back and forth between my fingers, making half-assed cat’s cradles. Had it really come from the year 1900? The idea seemed perfectly crazy and perfectly sane at the same time. The night hung hot and hushed. I imagined old folks all over the TR perhaps in Motton and Harlow, too laying out their funeral clothes for tomorrow. In the doublewide trailer on Wasp Hill Road, Ki was sitting on the floor, watching a videotape of The Jungle Book Baloo and Mowgli were singing ‘The Bare Necessities.’ Mattie was on the couch with her feet up, reading the new Mary Higgins Clark and singing along. Both were wearing shorty pajamas, Ki’s pink, Mattie’s white. After a little while I lost my sense of them; it faded the way radio signals sometimes do late at night. I went into the north bedroom, undressed, and crawled onto the top sheet of my unmade bed. I fell asleep almost at once. I woke in the middle of the night with someone running a hot finger up and down the middle of my back. I rolled over and when the lightning flashed, I saw there was a woman in bed with me. It was Sara Tidwell. She was grinning. There were no pupils in her eyes. ‘Oh sugar, I’m almost back,’ she whispered in the dark. I had a sense of her reaching out for me again, but when the next flash of lightning came, that side of the bed was empty. How to cite Bag of Bones CHAPTER TWENTY-THREE, Essay examples

Evolution

Evolution- Should You Believe in It? Essay -This essay is not mine-THE question Do you believe in evolution or in creation? is more than a matter of idle curiosity. The answer that one gives will be deeply reflected in his attitude toward his fellowman, his moral values and his outlook on the future. 2 Belief in evolution is not new; it did not originate with Charles Darwin. But, following publication, in 1859, of his book The Origin of Species, the supporters of the idea have greatly increased in number. In those lands where considerable emphasis is placed on science, the teaching of evolution holds a prominent place in school textbooks. It is introduced in the early grades, and repeated and enlarged upon year after year. 3 It is the desire to find more evidence for this teaching that has also been a prime moving force in the exorbitantly expensive space exploits of the nations. To NASAs planning chief, Wernher von Braun, the flight of Apollo 11 was nothing less than a step in human evolution comparable to the time when life on earth emerged from the sea and established itself on land. And Science magazine, in its special issue of January 30, 1970, revealed: The search for carbon-containing material on the lunar surface is not only a component part of the study of the origin and history of the moon, but an important step in our understanding of the early stages of chemical evolution leading to the origin of life. So it was with keen anticipation that rock samples were brought back to the earth and carefully analyzed for any traces of life, present or past, but the lack of publicity given to the results was a reflection of the disappointment felt by advocates of evolution. Still they push on farther, a nd at even greater expense. Why? In an article entitled Future in SpaceFrom Moon to Mars, U.S. News ; World Report announced: One of the main goals of such an expedition is to search for evidence of life on the planet.4 The basic idea of evolution is that all the plant, animal and human life on this earth had its origin in one-celled life forms that developed in the sea hundreds of millions of years ago. Though some profess to believe that a Creator began the process, this is not true of the majority. Evolutionists contend that the ancestors of man included both apelike beasts and fish. But that is not what everyone believes. Not all educators believe in evolution, nor do all scientists. There are many people who believe that God created the earth, and that he made the vegetation, the animals and man. (Jer. 27:4, 5) That is what Jesus Christ believed. (Mark 10:5, 6; Matt. 6:26-30) What do you personally believe?5 This question was recently asked of both students and teachers in a ni nth-grade class in a Catholic high school located in New York state. The entire class responded that they believed that man came by evolution. When asked if any of them believed that God made man, not one hand was raised. Further questioning revealed that they knew names and details connected with the teaching of evolution, but none of them knew even the name of the God who the Bible says made man. Did they really believe in evolution? Or was it simply that they knew something about evolution, whereas they had not been taught what the Bible says about creation?WHAT DO YOUR CHILDREN BELIEVE?6 It has come as quite a surprise to some parents when they learned the extent to which the teaching of evolution permeates the school courses. They may have taken for granted that, since they believed the Bible, their children would also accept what the Scriptures say about God and his creating of the earth and living things upon it. But when the school puts forth more effort to emphasize evoluti on than the parents do to give reasons for belief in creation, it is not difficult to see which viewpoint will more deeply influence the child. (Prov. 22:6; Deut. 6:4-9) If you are a parent, do you take time at the beginning of each school term to examine the textbooks that your children will be using so you know what they are going to be taught? Doing so would show your deep concern for their welfare. Then, if you do find that the textbooks advocate evolution, what can you do about it? You can, of course, tell your child what you believe, and you should. But, to be truly persuasive, you may find that you need to read and discuss together certain portions of the school textbook, making sure that your child understands why the various theories in support of evolution are in error and what the facts are that support belief in creation. 7 An examination of current school textbooks shows that, in the earlier grades in many localities, any direct mention of the term evolution is rare. But the books may comment on early life forms that they say developed in the sea billions of years ago and prehistoric dinosaurs that lived millions of years in the past. As the years pass, more details are given. In support of evolution, they point prominently to bones that have been unearthed and to fossils of living things in the rocks. These books also emphasize mutations, or changes in heredity, coupled with natural selection as the means by which new species came into existence. Your child may be given the impression that this has been well established by scientific research, and that, while he is free to believe in creation if that is what he chooses, all the facts support evolution. In order to reason clearly on the matter, your child needs your assistance. He is in the world, exposed to its viewpoints, so he needs to learn to ex amine facts, reason sensibly and draw sound conclusions.Prov. 5:1, 2. 8 As an example, you may find it helpful to approach the matter as follows: How many facts do the advocates of evolution actually have? What does the fossil record really show? Their own writings admit that in the lowest rocks in which there are fossils, they do not find primitive life forms, but complex organisms representing most of the basic divisions of plant and animal life. They say much about primitive forms from which these evolved, and such are vital to their theory, but none of them have ever been found. Also, textbook illustrations and museum displays line up skeletons in a way that they say demonstrates the evolution of the horse, man and other creatures. But notice that each skeleton is fully formed. They write at length about transitional forms, upon which their whole argument depends, but none are displayed with primitive forms of arms and legs on otherwise full-grown bodies. As for pictures that they draw, these are largely imagination; they have no photographs from w hich to work. English Monary EssayORIGIN OF LIFE16 As to living things, what has been your observation? Do not plants spring from seeds in which there is life? Do not insects, fish, land animals and humans come from living parents? Nothing living comes from a rock, unless seeds have lodged in its crevices or eggs have been laid there. So, then, the producing of something that has life requires a source that is alive. Biologists agree, but those who advocate evolution ask you to believe that, although they can point to no example of it today and there is no parallel for it, life sprang repeatedly from nonliving matter many millions of years ago. Since they cannot find proof of it here on the earth, they have had manned expeditions look for evidence of it on the moon, and they hope to check out their theory on Mars. The Bible, however, agrees with the observable fact that life derives only from a living source. Psalm 36:9 addresses to Jehovah, the living God, the words: With you is the source of l ife.17 The Bible also explains how the various kinds of living things came into existence. In its opening chapter it tells us that God made the vegetation, the sea creatures, the birds and the land animals. (Gen. 1:10, 11, 21, 24) The Bible does not say that single-celled life forms evolved into grass, trees, fish, birds and land animals. Nor does it allow for the idea that God created such primitive life forms and then used evolution as the means for producing the various kinds of plants and animals that exist today. It says that he produced each according to its kind, not from some other kind. When the time came for man to be produced, he was not developed from some apelike pre-Adamite, but, as the Bible says: Jehovah God proceeded to form the man out of dust from the ground and to blow into his nostrils the breath of life, and the man came to be a living soul. Then, when that first man, Adam, became father to a son, in harmony with the rule that each produces according to its kin d, his son was in his likeness, in his image.Gen. 2:7; 5:3. 18 Thus, what the Bible says is in full harmony with what you personally have seen. When you plant seeds, they produce according to their kinds. You plan your garden with confidence in the dependability of that law. When cats give birth, their offspring are cats. When humans become parents, their children are human. There is variation in color, size and shape, but always within the limitations of the family kind. Have you ever personally seen a case that was otherwise? No; and neither has anyone else. There are over three billion persons on earth today, as well as countless billions of plants and animals, all of which are living proof of the truthfulness of what the Bible says. WHY YOU BELIEVE19 It is interesting to note that Science Education for October 1967 says: The basic reason why the theory of evolution is rejected by so many, many who are familiar with modern biology, is because it conflicts with the account of creation in the Bible. If a person honestly believes that the Bible is the inspired Word of God, then, obviously, this should be the first and foremost reason why he believes in creation. He does not choose to believe in creation simply because he has become aware of flaws in the argument for evolution. Rather, he believes in creation because he believes in God and in His Word. Is that true of you?20 If so, you will not be unduly concerned when you read news reports about discoveries by evolutionists that are heralded as proof of evolution. Nor will admissions made by evolutionists concerning the weaknesses of their case come as a surprise to you. With good reason you are convinced that God knows far more about the origin of the universe and of living things than does any man who has only recently arrived on the scene.Rom. 11:33, 34. 21 No one who believes in what the Bible says about creation has any need to feel the least bit apologetic about his position. It is true that some may chide him, claiming that they believe only in what they see and that this is why they do not believe in God. However, if they profess to believe in evolution, then, as we have learned, there is actually much that they accept that neither they nor any other man has ever seen. Does it reflect sound thinking when a person believes in unseen events that run counter to all available evidence and that conflict with all human experience, as is the case with evolution? Or is it more reasonable, in view of the fact that all the universe and all living things bespeak intelligent design and a source of dynamic energy infinitely greater than man, to believe that there is an almighty Creator?Heb. 11:6; Rom. 1:20. 22 The answer is plain: Belief in creation fits the facts. The Bible is in full harmony with those facts. But it does not stop with details about the past. In its pages Jehovah God has provided us the guidance we need to cope successfully with the problems of the present. And it shows us what we must do in order to benefit from his loving provisions for the future. It is the course of wisdom, then, to get well acquainted with all that it contains.

My Ideal Father Essays - Father, Roman Catholic Devotions

My Ideal Father My father, a man with a great personality and great thoughts, taught me deciplins and importance of life. He is the best father one can have. He is 6 feet tall and has a mustache. Women are always ready for one-night-stands with him. So you can see how handsome he would be. Since he is a gentleman, he never even thinks towards that direction. My mom is very proud to have him as her husband. He gave a lot of sacrifices for his family, turning down all those pretty women would be considered as a big sacrifice. No seriously, he did a lot for his family to give them the best education and the living standard. Not only to his wife and kids, also to his own younger brothers. He sent his brothers abroad for higher education. Worked many hours to help them pay for studies. He continued to sacrifice for us as well. He was and still is a very loving and caring father. My mom tells me, he was there for me everyday, played with me when I was little and even now he gives me time and attention. He really emphasized on education from the very beginning. He gave me the freedom to choose any field that I wanted to go in. Every time I would have any kind of a problem, I very well knew where to turn for help. Whether I needed an advice to make a decision or financial help, he was always there for me and thank God he still is. I remember one time I was really confused in choosing the company to join. I had two offers and one of them offered a better deal then the other. Since I always seek advise from my father, he advised to join the company which I had thought was not giving me a better deal. The experienced that he possessed assured me to take his advise. I am very glad I did that because the other company is out of business right now. My father is a very influential person as well. He helps people in any way he can. No matter how you look at him he is the greatest father one can have. Not only a greatest father, a greatest friend, a greatest husband etc,....... May God bless my father and hope and pray that he stays around for many more years to come.

Impact Of The Latest Advances In Technology On Recruitment And Selection The WritePass Journal

Impact Of The Latest Advances In Technology On Recruitment And Selection ABSTRACT Impact Of The Latest Advances In Technology On Recruitment And Selection ABSTRACTINTRODUCTIONa. INTERNET BASED RECRUITMENTBENEFITS OF INTERNET BASED RECRUITMENTCHALLENGES TO INTERNET BASED RECRUITMENTb. AUTOMATED TELEPHONE INTERVIEWING/INTERACTIVE VOICE RESPONSE (IVR)DISADVANTAGES OF USING IVRc. TELECONFERENCING AND VIDEO CONFERENCINGBENEFITS OF VIDEO CONFERENCINGCHALLENGES OF VIDEO CONFERENCINGd. COMPUTER BASED TESTINGINCREASED REGULATION AND LEGISLATIONLOSS OF CONFIDENCE IN ACADEMIC QUALIFICATIONSCONCLUSIONREFERENCESRelated ABSTRACT In the face of a new era of downsizing, garnering of qualified workforce remains a key organizational goal. A commonly held view among the human resource managers is that the human resources are the most important assets of an organization and that they offer the only non-imitative competitive edge. As the point of entry, the process of recruitment and selection of employees plays a crucial role in enhancing the success and survival of the organization in the extremely competitive and turbulent business environment. This paper explores on how the latest advances in technology have impacted on the process of recruitment and selection of employees. Different aspects of the use of new technology will be examined including internet based recruitment, telephone and video conferencing, computer based testing and IVR or Automated telephone interviewing. This will include an overview of the potential advantages as well as challenges arising with the use of each wave of technology. INTRODUCTION In the face of a new era of downsizing, garnering of qualified workforce remains a key organizational goal (Bauer 2004). As the point of entry, the process of recruitment and selection of employees plays a crucial role in enhancing the success and survival of the organization in the extremely competitive and turbulent business environment. Traditionally, the recruitment and selection process relied on fairly low-tech methods such as employee referrals and newspaper ads, in locating and attracting qualified candidates (Lievens, et.al 2002). Successful job seeking included frequenting the local job center (Lievens, et.al 2002). This has however changed over the past few decades as a result of advances in technology. The recruitment process, just like all other business functions, has become increasingly tied to technology (Lievens, et.al 2002).   The common practice of mailing applications and waiting to be called for an interview via a phone call has been trumped by technological advances which have eased communication. Technological advances such as internet-based recruitment and candidate assessment, computer-based testing, Interactive Voice Response (IVR), telephone and video-based interviews among other information technologies are now increasingly being used in recruiting and selecting qualified candidates (Chapman Webster 2003). In this paper, we examine how the latest advances in technology have impacted on the process of recruitment and selection of employees. The following sections will explore on these technological advances, in particular, how they are impacting on recruitment and selection process. This will include an overview of the potential advantages as well as challenges arising with the use of each wave of technology. We begin by exploring on internet based recruitment, which involves recruitment via the web. a. INTERNET BASED RECRUITMENT The most popular ways through which advances in technology have significantly impacted on recruitment and selection is through the internet. Organizations are increasingly making use of the internet technology, particularly the World Wide Web, as a platform for testing and recruiting potential candidates (Baron Austin, 2000). Social networking websites, software and online job boards has helped in linking applicants to hiring professionals with focus on knowledge, skills and abilities (Baron Austin, 2000). Social networking sites such as LinkedIn, CareerBuilder, monster.com and universe.jobs hold millions of jobs and resumes in their databases (Neil 2003).   These professional networking sites play a significant role in the process of recruitment and selection. LinkedIn, for example, is used as a business-oriented social networking site whereby applicants are linked with the employers. LinkedIn is widely used globally as a professional network service and has currently 90 million users (Neil 2003). It is currently valued at over $2.51 billion USD and operates in more than 200 countries (Neil 2003). Advances in technology have indeed shaped the process of recruitment and selection. Online ads are now the lead recruitment methods employed by employers. Recruitment and selection via the web has enabled the employers to build a talent pool of qualified candidates and lessen their reliance on conventional print media (Thompson et al., 2008). This has led to significant cost savings as employers lessen their reliance on recruitment agencies (Thompson et al., 2008). In this regard, Harris Dewar (2000) noted a significant reduction on the cost per-hire from $ 3,295 (for the conventional recruitment methods) to $377 (for internet based recruitment). There are many benefits arising with the use of internet based recruitment method as well challenges that it present to the organizations. It should be noted that internet based recruitment is not without its shortcomings, but the cons must be weighed against the pros in order to determine if this recruitment method is supported. BENEFITS OF INTERNET BASED RECRUITMENT The internet provides efficiency in the administration and scoring of test as the content can be easily modified and answers captured in electronic form (Van Hoye Lievens 2007). It also enables routine checking of errors, automatic scoring of tests and provides instant feedback to the applicants (Van Hoye Lievens 2007). This administrative ease enables recruiters to save on costs and time giving them a competitive hedge in the tight labour market. It also provides for increased flexibility for both the employer and applicants in the administration of tests and performance of work in varied geographical locations (Van Hoye Lievens 2007). Moreover, the widespread of information in a globalized market widens access to a diverse geographical labour pool (Lievens Harris 2003). Additionally, there is a greater transparency in the selection process as candidates are selected based on their skills, experience and competence (Lievens Harris 2003). CHALLENGES TO INTERNET BASED RECRUITMENT While it is apparent that online recruitment help cut on recruitment costs, increase efficiency and transparency in the selection process; there are some potentially major drawbacks. Due to the high number of applicants, screening and checking the authenticity and mapping of skills may be a time consuming exercise (Lievens Harris 2003). The large number of indistinguishable resumes from the various applicants coupled with inadequate software and procedures may lead to poor results in the selection of the ideal candidate (Lievens Harris 2003). This problem can largely be attributed to the existing methods for parsing resumes which is dependent on software that truncates and exclude the totality of content (Lievens Harris 2003). Also, failure by the industry software to produce optimum candidate and position convergence may result in correspondingly low retention rates of the new employees hence costing client companies thousands of dollars (Lievens Harris 2003). Despite having automated assistance, managing the workload remains a daunting task for HR managers. While software has reduced on the number of resumes from the applicants, that would otherwise be manually reviewed, it has not been successful in narrowing candidate resume pools to the ideal qualified applicants (Harris Dewar 2000).It should be noted that most of the software employed in the process of recruitment and selection generally uses rudimentary lexical and semantic algorithms (Harris Dewar 2000). These algorithms tend to generate a large candidate pool with most candidates insufficiently suitable for effective use (Harris Dewar 2000). This is because the industry software lacks the ideal filtering capabilities necessary for the proper parsing of resume. Crucial data that could help in identifying the ideal candidate and position convergence is therefore lost. Without sufficient data, there is not enough variance that could be used in distinguishing among candidate and position suitability (Harris Dewar 2000). This next section will explore on interactive voice response (IVR) which is also known as automated telephone interviewing. The method is also gaining popularity and is increasingly being used by firms in recruiting and selecting new hires. b. AUTOMATED TELEPHONE INTERVIEWING/INTERACTIVE VOICE RESPONSE (IVR) The use of interactive voice response (IVR) which also referred to as automated telephone interviewing is one of the newest ways to recruiting and selecting new hires (Thompson et.al 2008).   IVR technology allows for human interaction with the computer via a telephone keypad or through the use of voice recognition (Thompson et.al 2008). This wave of technology is increasingly gaining popularity in the recruitment and selection of employees due to its many advantages. ADVANTAGES OF THE IVR IVR is an easily accessible technology. Take for example the United States where 95% of the households own phones (Thompson et.al 2008). With IVR, applicants can initiate the interview at any time. The applicants or potential employees can initiate an interview by simply making a phone call to a toll-free phone number and be automatically interviewed without any intervention from the operator (Thompson et.al 2008). IVR or rather automated telephone interviewing can help in eliminating interview biases (Thompson al 2008). It is highly cost effective in screening the candidate pool. DISADVANTAGES OF USING IVR While IVR is increasingly being used by many businesses to cut on the costs and give a better experience, it is not without its shortcomings. One of the greatest challenges to using IVR systems in recruitment and selection of employees is that the users find it hard to follow telephone menus and lengthy instructions (Thompson et.al 2008). Also, IVR screening is considered lower in terms of treatment and openness as well as in reconsideration opportunities than the conventional face to face interviewing (Thompson al 2008).. c. TELECONFERENCING AND VIDEO CONFERENCING There is also the use of telephone and video conferencing. Teleconferencing involves setting up of a conference telephone call between the selection committee and potential candidates (Gilliland 1993). Job interviews by teleconferencing are common where the applicant and the selection committee are located in geographically sparse regions. Video conferencing, on the other hand, involves the combination of both the audio and video transmissions, hence allowing for communication to take place by a way of an audio visual link (AVL) (Gilliland 1993). With video conferencing, both the applicant and selection committee members are able to share their views and at the same time see each other on the screen. BENEFITS OF VIDEO CONFERENCING Despite reducing the in-person meetings, video teleconferencing as well offer the advantages of face to face communication (Gilliland 1993). There is also significant cost reduction for both the applicant and the employer as there is no need of travelling and associated costs of lodging and meals (Gilliland 1993). There is also the added environmental benefit as a reduction in traveling implies a reduction in greenhouse gas emissions (Gilliland 1993). Further, upon placement this technology allows for the continued collaboration with the team members from remote locations (Gilliland 1993). CHALLENGES OF VIDEO CONFERENCING Similar to other technological innovations, video conferencing is not without its shortcomings. There might be a difference in time zones when conferencing in remote geographical locations (Gilliland 1993). Also, some of the human ways to communicating may not translate well with video conferencing (Gilliland 1993). For example, eye contact may not be easily delivered through a webcam, unlike in the conventional face-to-face interviewing where one can easily make eye contact and judge whether the interviewee is paying due attention. Last but not least, we explore on how computer based testing has impacted on recruitment and selection process. d. COMPUTER BASED TESTING The use of computer based interviews has increased in the recent years with a wide range of organizations utilizing computer-based online tests for selection purposes (Aptitude/psychometric tests) (Chapman Webster, 2003). There are several reasons for increased reliance on psychometric tests in the recruitment and selection of employees. Key among these is the increased regulation and legislation, and loss of confidence in academic qualifications (Chapman Webster, 2003). INCREASED REGULATION AND LEGISLATION Reliance on test use in the selection process has been used as a defensive strategy to regulation and legislation (Chapman Webster, 2003). Tests are seen as objective indicators of how the skills of potential candidates align with the job description (Chapman Webster, 2003). These competency tests promote fairness and equal access to opportunities available. LOSS OF CONFIDENCE IN ACADEMIC QUALIFICATIONS There is a growing body of evidence for a loss of confidence with the formal academic qualifications. This is largely attributed to bad governance and corrupt institutions that may award degrees or certificates to incompetent individuals. As such, competency based tests are increasingly being used in screening the candidate pool and in identifying candidates with skills that align with the competency profile for the job in question (Chapman Webster, 2003). Computer based testing facilitates the selection process by quickly pinpointing the candidates ability more accurately (Chapman Webster, 2003). Take for example the BULATS online test, a robust business English language test, which is widely used in helping organizations make timely decisions in the recruitment process (Chapman Webster, 2003). This online test provides a fast and more accurate method of pinpointing the candidates’ ability and suitability to work by using adaptive testing techniques (Chapman Webster, 2003). CONCLUSION Clearly, we have identified a number of benefits to using technology for purposes of recruiting and selecting job applicants. A quick recap of some of the benefits include increased efficiency in the administration and scoring of tests, increased flexibility, greater transparency, reduction in biases, widened access to a diverse geographical pool of potential candidates, and cost reduction among others. There are however challenges arising with the use of technological advances in recruitment and selection process. For example, the exercise may be time consuming as a large number of applicants need to be screened. Other shortcomings include poor results due to inadequate software and procedures, and difficulties in filtering of potential candidates, among others. Nonetheless, the latest advances in technology have significantly impacted on recruitment and selection process. As pointed out by Kay (2000), the power of the Web and e-technology has changed the way recruitment and selections of employees occur. Technological advancements and the ubiquity of the internet (especially with social networking) have become powerful additions to the process of recruitment and selection. However, these should not be considered as the only solutions to finding the ideal candidate. While changes are still underway, it is clear that advances in technology have dramatically impacted on the recruitment and selection process. REFERENCES Bauer, et.al, 2004. â€Å"Applicant reactions to different selection technology: face-to-face, interactive voice response and computer-assisted telephone screening interviews†, International Journal of selection and assessment, Portland State University: Blackwell publishing ltd. Baron, H., J. Austin, 2000. Measuring ability via the Internet: Opportunities and issues. Paper presented at the Annual Conference of the Society for Industrial and Organizational Psychology, New Orleans, LA. Chapman, D.S., J. Webster, 2003. â€Å"The use of technologies in recruiting, screening and selection processes for job candidates†, International journal of selection and assessment, Vol.11 (2), pp. 113-120 Gilliland, S.W, 1993. â€Å"The perceived fairness of selection systems: an organizational justice perspective†, Academy of management review, 18, pp.694-734 Harris, M., and K. Dewar, 2000. Understanding and using web-based recruiting and screening tools: key criteria, current trends and future directions. Workshop presented at annual meeting of the society for industrial and organizational psychology, San Diego, CA. Kay, A. S., 2000. â€Å"Recruiters embrace the Internet.† Informationweek: pp.72-80. Lievens, F., K. Van Dam and N. Anderson, 2002. â€Å"Recent Trends and Challenges in Personnel Selection†. Personnel Review, 31 (5-6), 580-601 Lievens, F., M.M. Harris, 2003. â€Å"Research on Internet Recruiting and Testing: Current Status and Future Directions†. In: C.L. Cooper I.T. Robertson (Eds.) International Review of Industrial and Organizational Psychology, Chicester: John Wiley Sons, Ltd. vol. 16., pp. 131-165. Neil, A., 2003. â€Å"Applicant and recruiter reactions to new technology in selection: a critical review and agenda for future research†, International journal of selection and assessment, Vol. 11 (2) Thompson, L. F., P.W. Braddy, and K.L. Wuensch, 2008. E-Recruitment and the Benefits of Organizational Web Appeal. Computers in Human Behavior, 24 (5), 2384-2398. Tourangeau, R., D.M. Steiger D.Wilson, 2002. â€Å"Self-administered questions by telephone: evaluating interactive voice response†, public opinion quarerly, 6, pp.265-278 Van Hoye, G. and F. Lievens, 2007. â€Å"Investigating Web-Based Recruitment Sources: Employee Testimonials versus Word-of-Mouse†. International Journal of Selection and Assessment, 15 (4), 372-382.

Famous vs. Infamous

Famous vs. Infamous Famous vs. Infamous Famous vs. Infamous By Maeve Maddox I have long bewailed the misuse of the word famous to apply to bad people, reminding readers that the word for widely known people of ill repute is infamous. Now I’ve discovered that not only is famous erroneously applied to gangsters and murderers, but now the word infamous is being flung about as if it meant noted or simply, known. The site that brought this latest misuse to my attention features a slideshow about male celebrities who are shorter than average. Each slide provides information under the following headings: Height Date of Birth Number of Children Infamous for One or two of the celebrities are â€Å"infamous for† cocaine use, but the information that appears under the â€Å"infamous† heading for the others is nothing to be ashamed of. Here are a few examples of the behavior labeled infamous on this site: was a dishwasher once was the son of scientists sometimes hides his hand in his pocket to conceal its trembling wears thick black horn-rimmed glasses worked in a beauty salon after high school was godfather to another celebrity’s children These acts hardly fit the OED definition of infamous: Of ill fame or repute; famed or notorious for badness of any kind; notoriously evil, wicked, or vile; held in infamy or public disgrace. Here, for example, are some infamous people noted for their infamous acts: Ivan the Terrible Jack the Ripper Pol Pot Heinrich Himmler Adolf Hitler Josef Stalin Delphine LaLaurie Josef Mengele Tomas de Torquemada Actions that warrant the description of infamous include: burning people to death, performing surgical experiments on conscious children, blinding your architects, boiling your treasurer–that kind of thing. The preoccupation with the celebrity of people–famous or infamous–has coined a new expression: â€Å"famous for being famous.† In the past, the usual way to acquire fame or notoriety was to excel at something, whether writing, acting, or governing. With the advent of self-generated publicity, some people manage to become a focus of public attention for nothing at all. Frequently cited examples of this type of non-fame are: the Kardashian sisters, Paris Hilton, Kato Kaelin, Heidi Montag, Kelly Osbourne, and Ivanka Trump. Here are some words other than famous or infamous that may be used to describe a well-known person: well-known prominent famed popular renowned noted eminent distinguished esteemed celebrated respected illustrious acclaimed great legendary lionized notorious Most of these words are applicable to people known for doing commendable things. The other kind of people are perhaps best ignored as much as possible. Famous and Infamous on Newspapers Monsanto to ditch its infamous name after sale to Bayer (www.theguardian.com) - Syrian Kurdish fighters have detained two British men infamous for their role in the Islamic State’s imprisonment, torture and killing of Western hostages, according to Am (www.nytimes.com) on Broadway’s least-discovered northern stretch.Broadway is arguably the most famous thoroughfare in the world (by one measure, 250 million hits on Google versus 6 million for the Champs-Élysà ©es) (www.nytimes.com) Related posts: â€Å"Famous Doesn’t Apply to Murderers or Gangsters† Video Recap Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Direct and Indirect ObjectsHyper and HypoA Yes-and-No Answer About Hyphenating Phrases

Genetic Modification of Human Beings is unaaceptable it strips the Research Paper

Genetic Modification of Human Beings is unaaceptable it strips the human race of individuality and human rights - Research Paper Example This takes place through manipulation of DNA in different ways to adjust to the intended purpose. This has made it possible to put traits of almost any organism (Institute of Science, Technology and Public Policy 1). Most of the organisms are produced in large quantities after the process of transformation and improvement is done. On the other hand, the process has made it possible to create foods, pesticides, cells, tissues, and organs (Uzogara 180). The technique has been used mainly to change or alter the plants and animals we use today as food. On the other hand, there has been advancement of genetic modification in humans. In human, it is usually done to change non-functional or malfunctioning genes (Isasi, Nguyen and Knoppers 2). Moreover, such genes are manipulated or supplemented with health genes. In human, two categories of genetic modification are involved. These categories include somatic and germline modification (Isasi et al. 2). In somatic gene therapy, a gene or a gen e element is introduced into a tissue or organ in a human subject with the purpose of curing a disease (Isasi et al. 2). This process does not alter the genetic structure of future generations, as the altered genes do not exist in sexual eggs or sperms. On the other hand, there is germline gene therapy. This process involves the introduction of gene into germline cells (Isasi et al. 2). As a result, there is heritable changes and thus alters the resulting offspring (Gold and Carbone 1). For this reason, this technique has generated a serious debate due to its implementation in humans. Genetic Modification of Human Beings is unacceptable; it strips the human race of free choices, treats human as a commodity, loss of uniqueness and individuality, and leads to increased inequalities. Proofs Genetic modification leads to interference of freedom to make choices. This means that such person has no control making free choices in relation to the modified trait. This makes its inevitable for the person to avoid expressing such trait. The person who initiated the modification process controls the human future (Resnik and Vorhaus 5). For example, if the person is given the gene for specific skill such as football, he or she has no choice but to become a footballer. Moreover, the process limits the options of the person who is modified by limiting their scope of behaviors and life plans (Resnik and Vorhaus 5). This means that the life choices of such people are limited. For example, if there is a modification of a person height to increased height, such a person cannot become a jockey. Additionally, the person’s ability to make free choices is interfered with as the process increase parental expectations and demands (Resnik and Vorhaus 5). This means that their parents in a large percentage inherently limit their destiny. This is because such person life is artificially molded in the way that they could not have chosen (Seck 1). For example, a person with a gene fo r football talent will be under pressure from the parent to become a footballer. Secondly, genetic modification treats human as commodities. This is seen through children arising from the modification process. Such children are treated like products to be designed, perfected, manipulated, and controlled (Resnik and Vorhaus 8). This goes against the basic principle of having children as gifts. Therefore, the parents exercise control over their children to fulfill their own desires. The parent believes that this is possible through genetic control of their

Reflection Essay Example | Topics and Well Written Essays - 250 words - 27

Reflection - Essay Example I therefore decided to stop depending on this scholarship anymore. It’s not taken long yet, I’m already feeling like I ruined one of the best opportunities that I’ve had in my life. It’s a feeling that continuously haunts me and sometimes I do not actually know what to do about it. I realize that such opportunities are very rare and many just wish to have the chance I got, to further their studies, but they haven’t been as lucky as me. I’ve therefore come to learn that I hurriedly made a wrong decision without having some good time with myself to know the worth of this scholarship opportunity. It is the most inappropriate decision I consider to have made in my entire life. In a nutshell, I’ve just lost the scholarship that I was lucky to have won. Right now I regret to have made such an irrational decision. It’s haunting me, but, so far, there’s nothing I can do to get it back. Just like the saying, I truly didn’t realize the value of my scholarship until now that I’ve lost

Importance of black church Essay Example for Free

Importance of black church Essay One of the primary institutional foundations of the black community is the Black church. It is necessary to evaluate the role that has been played by the Black church in response of the abovementioned needs and negative impacts of the black youth today. In this regard, a total of 635 Northern churches were surveyed by the Black Church Family Project. The North Central comprises of 320 churches, while, Northeastern United States comprises of 315 churches. Youth support programs were regarded during the existence of the churches. Adolescent nonmembers of the church were targeted by at least one program in one hundred and seventy-six churches. Low-income homes were most of the targets, as suggested during the study. â€Å"Many have sought to account for the distinctive features of black religious life by focusing major attention on the distant past. They have been preoccupied with African roots rather than with the American experience out of which the black churches emerged† (1983, 157). A variety of sources was used by the Black Church Family Project for the identification of the targets, as black churches were not having any comprehensive list of their churches. Official denominational lists, the National Urban League, as well as, the National Association for the Advancement of Colored People’s local chapters were included in these sources. In addition, local ministerial alliance’s list, and data from the universities were also included in the sources. The executive offices of the mayors and county executives were also inquired for any valid information during the study. Funeral directors, telephone directories, and black churches, as well as, the denominations were also included and regarded in the sources during the assessment of sources as maximum as possible. The Lincoln and Mamiya study that was done in the year 1990 was focused during the study, and its seven historically black denominations were focused as a goal during the study. Eight historically white denominations and several other black denominations were also used for the maximum collection of information regarding the subject. Several noteworthy limitations have been confronted during the study. First, no previously developed or verified resources were benefited by the designing of the project-sampling frame due to the non-availability of the national roster of black congregations. The identification of the sampling universe was the first major problem of the study. The actual number of the black churches across the country was unknown, although, 65,000 to 75,000 was the estimated number of black churches in the United States, as agreed by the religious scholars of the country. Identification and location of some churches were not possible due to their faith traditions and churches with no permanent addresses and telephone numbers. Therefore, the sample excluded and underrepresented these entities. Thirty-nine percent of the churches provided the greatest interest regarding the teen-support programs among the 176 churches, in which, youth programs were organized. Christian fellowships, seminars group, workshops discussions, rap sessions, counseling, and ministry were consisted in these programs. Sports activities were the second most prominent offering in these churches. Athletic camps, teams, and martial arts classes were provided by thirty-one percent of the churches. Three percent of the churches provided youth AIDS support programs, while two percent of the churches offered youth health-related services, which were among the least common programs. Persons with AIDS were given with financial support, counseling, classes, and seminars by the former one. Health clinics, screening of health problems, and seminars were included in the latter one. However, it should be noted that fifteen percent of the churches offered substance abuse programs. Counseling for drug and alcohol, seminars for drug abuse preventive measures, and various workshops were included in these substance abuse programs of the churches. Additionally, sixteen percent of the churches offered college student financial support services, which included emergency financial assistance, and scholarships. Parenting and sexuality issues were handled by fifteen percent of the churches. These churches offered counseling, classes, workshops, pregnancy preventive measures, seminars, and support for teen parents. Issues regarding the youth at risk were dealt by fourteen percent of the churches. Counseling, delinquency prevention, and delinquent youth residence issues were included in these offering. Role modeling was reported by eight percent of the churches, which included mentors, and foster grandparents. Employment and job readiness was reported by seven percent of the churches, which included summer employment opportunities, job training, and career/job fairs. Other youth support programs were listed by fourteen percent of the churches. The importance of human resources and leadership was suggested by another finding. The more youth programs were found, when the clergy was paid more. Youth programs were offered by only sixteen percent of the churches with no paid clergy. However, one paid clergy was found in only twenty-nine percent of the churches, and two or more paid clergy were found in forty-nine percent of the churches during the study. The youth programs were also depended on the number of paid staff in the churches. In this regard, youth programs were offered by only eighteen percent of the churches, which were not having any paid staff. The youth programs were existed in a number of characteristics of the churches. Methodist, middle-class, older, and larger membership churches were found to be more interested in organizing youth programs in their communities. In addition, owned or mortgaged, and churches with more staff and paid clergy were also appeared to be having greatest interest in youth programs. Youth programs are not offered by most of the black churches, even with the availability of such characteristics and resources. For instance, some types of family-oriented community outreach programs are offered by two-thirds of black churches in Northern regions, the specific youth programs are addressed by only a quarter of these churches. In addition, some variations were also noted among the churches during the study. Considerable potential for expansion is suggested, as youth programs have been engaged and organized by only a quarter of black churches.

Invisible Man Essay: Invisible Mans Emergence -- Invisible Man Essays

Invisible Man's Emergence    During the epilogue of Invisible Man, the narrator's invisibility "placed [him] in a hole" (Ellison 572). This leads the reader to ask questions. Why did the narrator descend underground? Will he ever emerge?   By examining his reasons for going underground, comparing and contrasting his emergence versus his staying below, why he would want to emerge, and the importance of social responsibility, one will see that Invisible Man will clearly emerge (Parker ). Before one can determine whether or not the narrator will emerge from his proverbial hole, he must asses Invisible Man's reasons for going underground (Parker ). The literal reason for his initial descent was to escape two white men chasing after him. It is at this point that he says, "I felt myself plunge down, down; a long drop that ended upon a load of coal... and I lay in the black dark upon the black coal no longer running" (Ellison 565). If the reader then thinks back to the prologue, where Invisible Man introduces his living quarters, he sees some irony. During the prologue Invisible Man says, I doubt if there is a brighter spot in all New York...In my hole in the basement there are exactly 1,369 lights, I've wired the entire ceiling, every inch of it (Ellison 6-7). This extreme lighting contrasts with the darkness and blackness that is shown in the hole that he falls into. According to one critic, the brightness connotes an optimistic viewpoint that is new to Invisible Man (Parker ). He believed that "[his invisibility] placed [him] in a hole- or showed [him] the the [he] was in" (Ellison 572). He remained in the cellar to get away from "it all" (Ellison 573), and to contemplate his life and his grandfather's words- to po... ...ng] the foul air out" (Ellison 581). It is here that he wants to put his past behind him and move forward. He says: I'm shaking off the old skin and and I'll leave it here in the hole. I'm coming out, no less invisible without it, but coming out nevertheless. And i suppose it's damn well time (Ellison 581). Works Cited and Consulted Bellow, Saul. "Man Underground" Review of Ralph Ellison's Invisible Man. Commentary. June 1952. 1st December 2001 Available: http://www.english.upeen.edu/~afilreis /50s/bellow-on-ellison.html Ellison, Ralph. Invisible Man. New York: The Modern Library, 1994. O'Meally, Robert, ed. New Essays on Invisible Man. Cambridge; New York: Cambridge University Press, 1988. Parker, Robert Dale "Black Identity and the Marketplace of Masculinity" 30 January 2002 Available: http://www.english.cmu.edu/~ Parker/50s/ellison.htm Invisible Man Essay: Invisible Man's Emergence -- Invisible Man Essays Invisible Man's Emergence    During the epilogue of Invisible Man, the narrator's invisibility "placed [him] in a hole" (Ellison 572). This leads the reader to ask questions. Why did the narrator descend underground? Will he ever emerge?   By examining his reasons for going underground, comparing and contrasting his emergence versus his staying below, why he would want to emerge, and the importance of social responsibility, one will see that Invisible Man will clearly emerge (Parker ). Before one can determine whether or not the narrator will emerge from his proverbial hole, he must asses Invisible Man's reasons for going underground (Parker ). The literal reason for his initial descent was to escape two white men chasing after him. It is at this point that he says, "I felt myself plunge down, down; a long drop that ended upon a load of coal... and I lay in the black dark upon the black coal no longer running" (Ellison 565). If the reader then thinks back to the prologue, where Invisible Man introduces his living quarters, he sees some irony. During the prologue Invisible Man says, I doubt if there is a brighter spot in all New York...In my hole in the basement there are exactly 1,369 lights, I've wired the entire ceiling, every inch of it (Ellison 6-7). This extreme lighting contrasts with the darkness and blackness that is shown in the hole that he falls into. According to one critic, the brightness connotes an optimistic viewpoint that is new to Invisible Man (Parker ). He believed that "[his invisibility] placed [him] in a hole- or showed [him] the the [he] was in" (Ellison 572). He remained in the cellar to get away from "it all" (Ellison 573), and to contemplate his life and his grandfather's words- to po... ...ng] the foul air out" (Ellison 581). It is here that he wants to put his past behind him and move forward. He says: I'm shaking off the old skin and and I'll leave it here in the hole. I'm coming out, no less invisible without it, but coming out nevertheless. And i suppose it's damn well time (Ellison 581). Works Cited and Consulted Bellow, Saul. "Man Underground" Review of Ralph Ellison's Invisible Man. Commentary. June 1952. 1st December 2001 Available: http://www.english.upeen.edu/~afilreis /50s/bellow-on-ellison.html Ellison, Ralph. Invisible Man. New York: The Modern Library, 1994. O'Meally, Robert, ed. New Essays on Invisible Man. Cambridge; New York: Cambridge University Press, 1988. Parker, Robert Dale "Black Identity and the Marketplace of Masculinity" 30 January 2002 Available: http://www.english.cmu.edu/~ Parker/50s/ellison.htm

Parents and children in Romeo and Juliet Essay

Juliet is the daughter of Lord and Lady Capulet, a wealthy and well-respected family. Although young and members of opposing families in a long-standing feud, Juliet and Romeo fall instantly in love with each other, and marry in secret. Her parents remain unaware of their relationship, and are determined that she marries Paris; it is their hasty actions in bringing about the marriage to Paris against Juliet’s wishes that ultimately leads to the tragic death of the two young lovers. Lord Capulet and his wife are shown to care for Juliet, and at first it seems that Capulet is reluctant for her to leave the family home through marriage. He argues that Juliet â€Å"is yet a stranger in the world†; the word â€Å"stranger† shows that he feels she is too inexperienced to marry, and that she should perhaps be older and have had more life experience before marrying. This idea is continued when he encourages Paris to wait for â€Å"two more summers† to have passed â€Å"Ere we may think her ripe to be a bride†. It might be that Capulet is not ready to let his only living child leave, and is trying to delay the inevitable. Also, the imagery that Shakespeare uses here could highlight the idea that Juliet would be expected to be pregnant very quickly once married, and that her body is only just biologically able to get pregnant. â€Å"Ripe† is usually used to refer to fruit, being ready to be eaten; in this case, Capulet is referring to h er womb, perhaps, being able to bear children, which is reinforced when Paris tries to persuade Capulet by saying â€Å"Younger than she are happy mothers made†. Capulet shows, however, that Juliet is his priority as he is worried that she would be made miserable and spoiled by early motherhood: â€Å"too soon marred are those so early made†. This is different to Lady Capulet’s beliefs, as she encourages Juliet to marry as an indication of her social superiority: â€Å"Here in Verona, ladies of esteem,/Are made already mothers .† If Juliet delays getting married, in her mother’s eyes, it would be disapproved of, and maybe others would think there was perhaps something wrong with their daughter. She reminds Juliet that she â€Å"was your mother much upon these years†, so she feels that Juliet should follow in her footsteps, without thinking of Juliet’s best interest. Unlike Lord Capulet, she encourages Juliet to marry soon, but it coul d well be that based on his own experiences of marrying a woman who was very young, he recognises the damage it could do. I think that maybe Juliet’s mother  changed once she was married, and Capulet perhaps regrets marrying her so young, which is why he doesn’t want Juliet to marry Paris.

Happy Life – Essay

What Is a successful life? Is it a life without concern about money, without caring about interpersonal legislations, or without suffering any discomforts? To me, if it were a life without caring about others, people would not feel happiness. If it were a life of just working hard, people would lose their family. If it were a life of being selfish all the time, people would not feel the taste of love. Therefore, In order to have a happy life, we need to control our willpower, have a good relationship with others and then live with any pains.Will power plays a very important role in one's life. When we were born, everything looks interesting to us. Or in some other cases, we are looking for troubles that we are not intended to. That is why kids need to be educated. Facts such as failing to control one's Impulses, low frustration tolerance, and failing to plan ahead always happen for a young kid. That Is why young children need constant supervision from our parents or teachers. In thes e cases, most of the will power Is established In one's childhood.As an example from the reading, † Don't, the secret of self-control†, Joana Lealer explain well why our young generation needs a good self-control to be successful in our life. His article summarizes research on self-control in children and how this factor will predict success later in their life. In his articles, researchers showed four-year-old kids a marshmallow, and told them that they â€Å"could eat one marshmallow right away, or If they were willing to wait while he stepped out for a few minutes, they could have two marshmallow when he returned. (Lealer 2009) some kids ate one marshmallow very soon, while 30% were able to wait until the researcher returned 15 minutes later-?a very long time in the life of four-year-old. Interestingly, the researchers also followed up these kid twenty years later, they found that the kids who could delay 15 minutes had an average S. A. T score that was 210 points ra ter that those who delay 30 seconds or less. (Lealer 2009) To their credit, those kids who could delay longer had fewer behavioral problems, dealt with stressful situations and maintain friendship better.I am not saying those well behave kids would be successful in the future, but at least they can control their will power, which will help them build their life better. As I was in my high school year, I met some friends who are extremely out of self-control. In their cases, they prefer having troubles with teachers and school disciplines rather than studying. They didn't come to school on time, and do the homework by themselves. I think they are In a bad they told me they feel so regret at their high school years. From them I know some of their fellows went to Jail after.That is the reason why we need a good self-control, no one want to spend the rest of his or her life in Jail. Besides having a strong will power, we also need to communicate well with others. The scale of being succ essful or happy is not measured by how much cash is in your pocket, but the relationships with others. More precisely, a good mental health really matters in one's life. In the article, â€Å"What makes us happy', Joshua Wolf Sheen argues the how interpersonal allegations effects one's life. Sheen s article is based on the Grant Study.The grant study was longitudinal research by subjects had been followed for about 70 years. The subjects were all Harvard male student from the classes of 1942, 43 and 44. The main researcher of this study, George Villain, thought, â€Å"the only things that really matters in life are your relationships to other people†. (Cheekiness) Villain regards the relationship to other people as the most important factor of people's life. It is very important to maintain close interpersonal relationships not only with our family, but also with our friends and other people.Sandra Bullock, for an example, explains us well why we need to maintain good interp ersonal relationships. In the article, † The Sandra Bullock Trade†, David Brooks persuade his audiences that, † marital happiness or interpersonal relationships is more than an accomplishment in a profession. † (Brooks 2010) In the article, Brooks discusses two things that happened to Sandra Bullock in one month, she found out that her husband was cheating on her and she won an Academy Award. Although as a normal person, we don't have a clue how Bullock feels, we know that Bullock doesn't have a happy family.Although Bullock is so successful in her career, she has no support from his family. In my opinion, I think she put too much effort into her career and she loses her family. Once one's family is not on their back, their success will not count. Besides having a good self-control and interpersonal relationship, we also need to face our pains. The more difficulties we have met, the more experiences we will have for life, and the more successful we will be in our life. From Sheens article, † What makes us Happy', he illustrates how pains related to one's happy life.I really like his mint about interpersonal relations. However, I disagree with what you said about â€Å"your feeling of how happy your life was depended on how you think, not on how many difficulties you had met. † (Sheen 2007) In my opinions, life is based on how many difficulties you have met. Because the more pains you suffered, the more experienced you will be, and the easier we will learn how to deal with them. In my family, my dad always gives me advice upon any difficulty I have met. Because he suffered those pains before, and he Just doesn't want to come through with them again.But there must be one day he can't advice me any more, because my dad and I are in a different mode of life. Thus, I need to be fully experienced to build my family. With good self-control, maintaining good interpersonal relation, and living with any pains are the ways to build a successful life. Different people suffer different lives. From the time we were born, we will face the questionnaire upon how our life will be. No one can answer this question, no one will know how one's life will be, and no one can conclude whether the life is successful or not. We start, and we should